Headshot of Niteesh Yadav for the TypeTech-MeetUp Speaker Page.

Niteesh Yadav

Type and Digital Product Designer, India

Future of Typography in Augmented Reality
In this presentation, I will share the challenges of designing/using text from both tech and design perspective. Along with that, I'll present insights from my research which started at the University of Reading, and how I have been expanding upon it over the years to design a type family optimised for AR headsets. Also, I would shed light on how is the text being implemented in AR at present and what is required to make the text work the way it is supposed to be.

Niteesh is Type and Digital Product Designer researching on better typography & standards of future interfaces for AR headsets. His interest in typography and research led him to do his Master’s in Typeface Design from the University of Reading. Where he started the research on Typefaces for AR headsets and designed a type family “ARone” including Devanagari typefaces for optimised reading experience across platforms and headsets. After graduation, he continued his research to explore different headsets and the challenges beyond the design of typefaces. He is now exploring ways to implement text with capabilities equivalent to modern tools used for designing user interfaces. 

Niteesh Yadav
Speaker at TypeTech MeetUp

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Claudia Friedrich studied industrial design and design management in Kiel and London. She focuses on the user experience design for digital products since more than 20 years within the industrial and medical context, for premium consumer products and the logistic area.

She is managing director for the business unit interface design at zweigrad Design in Hamburg and develops design strategies for digital products and eco systems. With her passion to influence economic and user benefits by design she won numerous design prizes for user centered, branded interaction and innovation design.

She is member of Deutscher Designer Club, German Usability Association Professionals und the Technology Cluster Hamburg Aviation and encourages the interdisciplinary collaboration within the design and innovation process. She examines and designs the interaction and information of digital products – an interplay of infographic, iconographic, typographic, visual and acoustic means of design.

Presentation during TypeTech MeetUp 20/21

Claudia Friedrich
Speaker at TypeTech MeetUp

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