Born on the island of Sylt, and having grown up in North Frisia, Stefan Kiefer testifies himself to having the inflexibility, a certain stubbornness and inertia that Northern Germans are known for. Suitable character traits for a graphic designer and art director at SPIEGEL magazine: »You have to be able to put up with stuff in a job like that« Kiefer remarks laconically. »... but it is still a great place to work«. In the meantime, Stefan Kiefer is no longer responsible for the front pages, but designs the SPIEGEL monthly magazine.

»Actually, I wanted to be a photographer. Then they said that there is no future in photography. So I became a graphic designer«, is how Dominik Schatz describes his career. And yet, when he studied in Linz, he combined photography and graphic design. As a consequence, in his advertising projects for magazines like »L'Officiel Homme« or »Interview«, the designer sticks to a clear rule: »Each product requires its own and very unique design.«