Jeremy Leslie started his blog »MagCulture« eight years ago. At the time, there were no experiments, and no platforms of this kind, and even fewer forums dealing with editorial design. Leslie, the designer, is living the culture of the magazine, not only in the field of print, but also focusing on digital magazines. This attitude is his mission statement, and like the successful blog with an add-on shop, it’s also a contrast programme and »propaganda of the opposition« (quote Leslie) against those who claim that »Print is dead«.