»Actually, I wanted to be a photographer. Then they said that there is no future in photography. So I became a graphic designer«, is how Dominik Schatz describes his career. And yet, when he studied in Linz, he combined photography and graphic design. As a consequence, in his advertising projects for magazines like »L'Officiel Homme« or »Interview«, the designer sticks to a clear rule: »Each product requires its own and very unique design.«