Cong Le Tran is an evangelist, consultant and strategist of digital communication. His greatest passion: all things high tech. His list of clients include brands and companies such as Microsoft, Calvin Klein, La Prairie, Davidoff, Red Bull, Lee Jeans, Food Fellows and CUT.

As a digital native, he is thrilled by products and brands that understand how to make use of technological ingenuities in a productive, inspirational and pioneering way. In 2010, he was responsible for the brand blog of Calvin Klein and successfully demonstrated how the values of big brands such as authenticity, relevance and integrity can also have their place in the digital world. Within the first two months and without tapping into a media budget, the blog reached more than 25,000 readers simply by using editorial content and measures to reach out to viewers.

Currently, Le Tran is providing consulting services in the field of digital branding, new ways of communicating and content marketing to both small and large enterprises. His goal: to develop Germany’s digital landscape and make it more topical, make it come alive and make it more relevant.