Herbert Lechner M.A., bibliographer, small publisher, lecturer and editor, has been developing and implementing media concepts for corporate clients and publishers for many years. Currently, he is responsible for publications including “moving”, “NNI NewsPaper” and “Meissl 12”. As a specialised journalist, his preferred subjects are the various aspects of visual culture. In regular columns in publications such as “NOVUM. World of Graphic Design”, “Raumbrand” and “Squaremeter”, he writes about editorial design, typography, architecture and design.